P4
Learners investigate how
their chosen media product
reaches its intended
audience by analysing the
product’s:
a) distribution channels
b) advertising
The show airs every Wednesday on FOX in America and every Thursday on E4 in the UK as well as in a multitude of other countries.
Streaming:
The show is available on Netflix but not in every countries catalogue. For example, it is available on the UK Netflix but not on the US version. This is because the US has a deal with Hulu for the show. Also, the number of seasons featured differs with each country too. The UK Netflix has up to season 4.
In the USA, the show is available to stream on Hulu, an online streaming service in the US.
Rent/Own online:
Amazon Video (£11.49 per season)
iTunes ( $29.99 Season 1 - 2, $34.99 Season 3 - 5 USA. 1 - 4 boxset £34.99. No season 5)
Youtube (£9.99 per season. No season 5)
DVDs:
Seasons 1 - 4 have been released on DVD for Region 1, 2 and 4.
Region 1: Canada, United States and its territories.
Region 2: Japan, Europe, South Africa, Middle East.
Region 4: Australia, New Zealand, Pacific islands, Central America, Mexico, South America, Caribbean.
Release dates:
There is also a Twitter and Instagram account that posts/retweets promotional clips/images of the show.
As the target audience is 19-21-year-olds, this form of advertisement is very relevant to target that age group as many young people use social media daily and find new media (films, tv shows, music etc.) to watch through it.
Trailer/Promo videos:
Both videos clearly portray to the audience what the show is about; a comedy about a police precinct and the officers that work within it. The tone is light and fast-paced, representative of the comedy genre the show holds.
Billboards:
Both billboards contain an image of a very vibrant yellow brick wall which helps the posters to stand out so that bypassers notice them. The title is in black on both billboards, however, the placement of it is different due to black being used as the background for one and white for the other. You can't have a black title on a black background so the title is placed over the yellow to create a contrast that helps it to attract attention. The text 'Vote Emmys FYC' instigates to the viewer that the billboard is advertising a TV show.
Furthermore, on both billboards, the characters are making rather dramatic or silly poses coupled with the police iconography - Badges and guns (from their finger poses) - tells the viewer that the show is a police comedy.
Truck:
The colour yellow is used throughout the advertising for the show as it is quite an eye-catching colour but it also holds connotations of happiness and fun which is a theme that the show possesses as it is a comedy. Again, the characters are posed in a fun/silly way and are clearly showing that they are police through the use of their badges/uniform and the finger gun pose. All of which clearly tell the viewer what the show is about and so attract the target audience.
A) Distribution Channels
Where to watch:
TV:The show airs every Wednesday on FOX in America and every Thursday on E4 in the UK as well as in a multitude of other countries.
Streaming:
The show is available on Netflix but not in every countries catalogue. For example, it is available on the UK Netflix but not on the US version. This is because the US has a deal with Hulu for the show. Also, the number of seasons featured differs with each country too. The UK Netflix has up to season 4.
In the USA, the show is available to stream on Hulu, an online streaming service in the US.
Rent/Own online:
Amazon Video (£11.49 per season)
iTunes ( $29.99 Season 1 - 2, $34.99 Season 3 - 5 USA. 1 - 4 boxset £34.99. No season 5)
Youtube (£9.99 per season. No season 5)
DVDs:
Seasons 1 - 4 have been released on DVD for Region 1, 2 and 4.
Region 1: Canada, United States and its territories.
Region 2: Japan, Europe, South Africa, Middle East.
Region 4: Australia, New Zealand, Pacific islands, Central America, Mexico, South America, Caribbean.
Release dates:
B) Advertising
There is a Brooklyn Nine-Nine Youtube channel that posts clips/extras from the show to advertise and promote it to potential viewers.There is also a Twitter and Instagram account that posts/retweets promotional clips/images of the show.
As the target audience is 19-21-year-olds, this form of advertisement is very relevant to target that age group as many young people use social media daily and find new media (films, tv shows, music etc.) to watch through it.
Trailer/Promo videos:
Billboards:
Both billboards contain an image of a very vibrant yellow brick wall which helps the posters to stand out so that bypassers notice them. The title is in black on both billboards, however, the placement of it is different due to black being used as the background for one and white for the other. You can't have a black title on a black background so the title is placed over the yellow to create a contrast that helps it to attract attention. The text 'Vote Emmys FYC' instigates to the viewer that the billboard is advertising a TV show.
Furthermore, on both billboards, the characters are making rather dramatic or silly poses coupled with the police iconography - Badges and guns (from their finger poses) - tells the viewer that the show is a police comedy.
Truck:
The colour yellow is used throughout the advertising for the show as it is quite an eye-catching colour but it also holds connotations of happiness and fun which is a theme that the show possesses as it is a comedy. Again, the characters are posed in a fun/silly way and are clearly showing that they are police through the use of their badges/uniform and the finger gun pose. All of which clearly tell the viewer what the show is about and so attract the target audience.
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